Milan Laser
About
At Milan Laser, I lead the motion design team within the performance marketing organization, setting creative direction for a brand operating across 400+ locations nationwide. I've grown the function from a production team into a strategic partner for brand storytelling and creative strategy, building the internal tools and workflows that keep creative accountable to how audiences actually experience it and connected to real performance data. My scope includes agency and vendor management, hiring and developing the team, and running our in-house production studio, including flagship work like the company's State of Milan brand video.
Client
Milan LaserScope
400+ Locations Nationwide
My Role
Motion Design Manager
Focus
Video Production & Brand Storytelling
My Milan Story
My Milan Story is a client-journey video series built to put real client experiences front and center in Milan Laser's marketing.
I led production end to end on this series, from planning and scheduling through the shoot, working alongside Milan's creative team on direction, wardrobe, talent scheduling, and copy. Full production and gear details are in the credits below.
The series continues to run as part of Milan's ongoing content strategy.
More on Milan's YouTube channel →Barely Filtered
Barely Filtered is a video series produced for Milan Laser's brand storytelling.
I ran production on this series the same way as My Milan Story, from planning through the shoot, partnering with Milan's creative team on direction and talent. Full production and gear details are in the credits below.
Behind the Scenes
A few frames from production on the Barely Filtered shoot.
The series continues to run as part of Milan's broader brand storytelling effort.
More on Milan's YouTube channel →Role & Credits
Production
John Matychuk — planning & scheduling, gaffing, set design & construction, shooting, editing, and DIT with a camera-to-cloud workflow for remote review.
Camera & Gear
Shot entirely in BRAW on a Blackmagic Pyxis 6K and URSA Cine 12K.
Creative Partners
Milan Laser's creative team — direction, wardrobe, talent scheduling, copywriting, and prompter control.