Phoenix Pharmatech
Phoenix Pharmatech asked me to build the marketing website for scripClip, their will-call automation platform helping pharmacies manage rising prescription volume, staffing shortages, and thin margins. The site segments its pitch by buyer type — retail pharmacies versus outpatient hospital pharmacies — leads with a single clear conversion action, and builds trust through named customer testimonials rather than generic claims, which matters more in a healthcare-adjacent sale where buyers are risk-averse. The build holds to the same performance discipline — fast load times and strong Core Web Vitals — since page speed directly affects demo-request conversion on a lead-gen site.
About
I designed and built the B2B marketing site for Phoenix Pharmatech's scripClip pharmacy automation platform, and integrated it with their CRM and analytics stack. I led the project from information architecture through launch, using segmented messaging and customer-proof testimonials to drive demo requests from the platform's target audience. It's a strong example of pairing design and development leadership with a digital experience built around a measurable business goal.
Client
Phoenix Pharmatech
Scope
Pharmacy Automation Technology (scripClip Platform)
My Role
Digital Product Lead
Focus
B2B Web Design, Development & CRM Integration