Union Pacific Railroad
As a creative director, I collaborated with Union Pacific to produce a compelling series of videos showcasing the influential role of women in the tech sector of the railroad industry. These videos were specifically developed to support an internal initiative aimed at enhancing the recruitment of female talent. Explore the inspiring stories of women who are driving innovation and making a significant impact within Union Pacific through this captivating video series.
About
I led creative direction on an internal video series for Union Pacific Railroad, one of the largest Fortune 500 companies headquartered in Omaha, built to support an internal initiative boosting female recruitment into technical roles. I owned the creative vision end to end, shaping how the series told real stories to connect with prospective candidates and support a concrete business recruitment goal. It's a strong example of tying creative direction directly to a measurable talent outcome.
Client
Union Pacific Railroad
Scope
Fortune 500 Company
My Role
Creative Director
Focus
Internal Recruitment Video Series
